Figuring out what to wear to a concert will take a backseat to your COVID-19 status when tours resume in 2021 — Ticketmaster’s exploring a safety plan to help welcome fans back.
The ticket sales company is reportedly in the early stages of developing a plan that event operators can use as a safety measure to mitigate the spread of the virus. One path TM is actively exploring and working to develop … is a framework for syncing with third party healthcare providers to link COVID vaccine status and/or test results to fans’ digital tickets for event entry. It’s ultimately up to event organizers to figure out ways to safely bring back fans to live events … and this is one idea Ticketmaster’s spitballing.
The proposed plan was reported by Billboard, and comes on the heels of pharmaceutical giant Pfizer announcing its coronavirus vaccine showing a 90% efficacy rate. That’s giving concert venues and artists hope the industry can mount a comeback.
Ticketmaster would work with third-party health apps and independent labs, and says data sent to them will be done so in a secure, encrypted way. Ticketmaster would NOT have access to concertgoers’ medical records.
Welcome to the new normal.
Originally Published — 11:29 AM PT