Taylor Swift’s ‘Folklore’ Becomes First Million-Selling Album of 2020 in U.S.


As Taylor Swift’s Folklore album returns to No. 1 on the Billboard 200 chart for an eighth nonconsecutive week (on the chart dated Oct. 31), it also becomes the first album to sell a million copies in the U.S. in 2020.



a woman standing next to a forest: Taylor Swift


Taylor Swift

With another 57,000 copies sold in the U.S. in the tracking week ending Oct. 22 (according to Nielsen Music/MRC Data), Folklore’s total album sales jump past 1 million (to 1.038 million), making it the first album to sell a million copies in 2020. It’s also the first album released in 2020 to sell a million.

Folklore was released on July 24 and debuted atop the Aug. 8-dated Billboard 200. Swift’s last album, Lover, released on Aug. 23, 2019, was the only album to sell a million in the U.S. in 2019. It sold 1.09 million that year, of its now-total 1.22 million.

Gallery: October music picks: Blackpink, Mariah Carey, Sam Smith, Bon Jovi and more (USA TODAY)

Jon Bon Jovi looking at the camera: Bon Jovi, "2020" (Oct. 2): The group set out to produce a socially conscious 15th album – and succeeded, recording powerful songs such as "Do What You Can," "Unbroken" and "Limitless" that touch on current events including coronavirus, the presidential election (Jon Bon Jovi backs Joe Biden) and the death of George Floyd. The singer/songwriter told USA TODAY he realizes some fans may not like what he has to say. "I used this as a moment in my own journey to bear witness to history," he said. "I'm sure that people will criticize lyrics and I don't want to turn anyone off – I just wanted to start a conversation."

Folklore and Lover are the only albums released in 2019 and 2020 to sell a million copies in the U.S.

Folklore is Swift’s ninth album to sell at least 1 million copies in the U.S. Those nine albums include all eight of her studio efforts, along with her Christmas release The Taylor Swift Holiday Collection.  

Here’s a look at all of Swift’s million-selling albums, in order of release: Taylor Swift (2006, 5.75 million sold to date), The Taylor Swift Holiday Collection (2007, 1.08 million), Fearless (2008; 7.21 million), Speak Now (2010, 4.71 million), Red (2012, 4.49 million), 1989 (2014, 6.25 million), Reputation (2017, 2.28 million), Lover (2019, 1.22 million) and Folklore (2020, 1.04 million).

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